SAOLA was born out of my love for our planet. As a biker, skier, trail runner, and world traveler, the mountains, lakes, rivers, and woods are my home. After becoming a father to two daughters, I developed a new-found level of responsibility for the well-being of our planet and am compelled now, more than ever, to do more to protect it.
The textile industry is the world’s second largest polluter behind oil and gas. With almost 20 years of experience working in the outdoor industry , I knew this is where I could make positive change. So in 2016, I brought together a small team of fun-loving outdoor, surf, and footwear industry veterans and together, we created SAOLA.
We will not solve everything on our own and we will not change the world overnight, but I believe that we can work together to bring change and #MAKEANIMPACT.

Guillaume
#MAKEANIMPACT